{"product_id":"digital-product","title":"The Retailer’s Guide to American Mahjong How to Buy, Sell \u0026 Build Community Around Mahjong","description":"\u003ch2\u003e\u003cspan\u003eThinking about adding American Mahjong to your store?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eMahjong is having a moment. Beautiful tiles, colorful mats, racks, bags and accessories are showing up everywhere.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor an independent retailer, that creates an opportunity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt also creates a lot of questions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat should I carry? How much should I buy? Which products actually belong together? Where do I find vendors? And how do I know whether my customers will buy any of it?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI had all of those questions too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI started learning American Mahjong in March 2026. Within months, I was teaching beginners, hosting games, building a local Mahjong community, buying from established brands, importing products directly and figuring out what actually belonged in a thoughtful Mahjong assortment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI made some good decisions. I made some expensive ones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCome to the Table is the guide I wish I’d had when I started.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThis isn't just about what to put on the shelf.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eOne of the biggest things I've learned is that the opportunity in Mahjong isn't simply retail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe retail came after the community.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePeople learned to play. They came back to play again. They brought friends. Then they wanted their own tiles. Their own mat. Better racks. A bag to carry everything. Something fun to wear to Mahjong night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat's why this guide doesn't start with a giant vendor list or tell you to order a wall of Mahjong products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstead, I'll show you how I think about building the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewhole table\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and the community that gathers around it.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eInside the guide, we'll explore:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWhat I bought first and what I'd do differently today\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHow I used teaching and gathering to test demand before investing heavily in inventory\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHow to think about \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etiles, mats, racks, bags and accessories as a complete table\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGather → Learn → Play → Host → Belong\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e framework I use to think about the category\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHow I approach wholesale brands versus direct sourcing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWhat I've learned about margins, minimums, reordering and vendor relationships\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThe brands and suppliers I've encountered while building our assortment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWhere I think the American Mahjong retail market stands right now\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHow to start small, pay attention and let your customers help you decide what comes next\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eAnd you won't just read about it.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYour purchase also includes the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCome to the Table Retailer Workbook\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to help you put the ideas into practice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou'll work through your own store, customer and opportunity as you:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEvaluate whether Mahjong is a fit for your store.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBuild your first complete Mahjong table.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eGive every product in your assortment a job.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePlan your first buy and budget.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCompare potential vendors.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDesign your first 30-day Mahjong experiment.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho is this for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThis guide is for the independent retailer who's been watching Mahjong grow and thinking:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCould this work in my store?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaybe you haven't ordered a single tile yet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaybe you've already brought in a few products and aren't sure what comes next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOr maybe you're beginning to realize that Mahjong could become more than another product category. It could give your customers another reason to walk through your door, gather around a table and keep coming back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYou don't need to know exactly what your Mahjong business will become.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou need enough information to make the next good decision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat's what I hope this guide helps you do.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCome to the Table\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe Retailer's Guide to American Mahjong\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIncludes the complete digital guide + companion Retailer Workbook.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e$49 | Immediate Digital Download\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eThis is a digital product. Nothing will be shipped.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"What Did Missy Buy Now?","offers":[{"title":"Default Title","offer_id":67608481955993,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/7546\/2809\/files\/the-retailers-guide-to-american-mahjong-how-to-buy-sell-build-community-around-mahjong-2920681.png?v=1791145449","url":"https:\/\/www.pagesandparcels.store\/products\/digital-product","provider":"Pages \u0026 Parcels","version":"1.0","type":"link"}